Social Media News Release in Consumer PR

The SMR template is designed to present various types of communication about the brand. It can be used to direct the journalist and help them to access the information quicker but most of all it is a very important consumer tool. It makes it easier for the public to share and spot interesting information in their social networking communities. SMR gives brands the opportunity to communicate direct with the consumer, which will encourage further promotion of the brands amongst the consumers in their forums.

According to a new 2010 Cone’s report sixty-three percent of a new media users are more aware of the brand if they can interact with it on the social networking sites. The majority of them express their positive attitude and are willing to share information about the company if there is interaction between them and brand. In the end the interaction will lead to the most desirable outcome, which is increased sales. Fifty-nine percent of participants express their willingness to purchase a product after good online dialogue with the company that produces it.

The smallest brain in the world

We think nowadays that using the internet, searching and connecting with people via the web is cost free. The BBC documentary ‘The Virtual Revolution’ shows that sharing private information online is very valuable. The programme demonstrates that by using even basic search engines like Google, we create a huge database about ourselves every day. The web stores an enormous amount of information about our private lives such as where we live, what we like, where we go to school and do our shopping. We give out this kind of information routinely, every single day for free and it is happening on a enormous scale across the world. As a result we are changing into an online product that is traced and targeted by the advertisement, which is created and tailored to fit our preferences. We are judged and scanned while surfing on the internet. ‘Cookies’ are now a reflection of who we are and what we are portraying about ourselves via our facebook profiles.

The truth is that we are using the web for free, but the information about us is highly priced. We are exchanging our life for the convenience of using web. We exist on the web as a number that can be matched to our computer. We can be traced and indentified by this number using the information that we place online.

 

This great documentary programme did not stop me for using internet, but it will make me think twice before I put any private information into the Google search box.               

‘The Virtual Revolution’ BBC, Episode 3 Part 1 (see more on YouTube).