I have just bumped into an article in PR Week about the state of the Press Release. I have read the introduction to the article: 'With the changing media landscape, today's press release has evolved into a virtual Swiss army knife of communications tools that can address a myriad of marketing challenges.'
I wanted to read more but unfortunately I do not have an access to Business Wire - the source of the report. As a result I can not tell you what Vice President of New Media Monika Maeckle thinks about the state of the press releases. What I can share with you is the results of my own research about the future of the social media news release.
I wanted to read more but unfortunately I do not have an access to Business Wire - the source of the report. As a result I can not tell you what Vice President of New Media Monika Maeckle thinks about the state of the press releases. What I can share with you is the results of my own research about the future of the social media news release.
