The SMR template is designed to present various types of communication about the brand. It can be used to direct the journalist and help them to access the information quicker but most of all it is a very important consumer tool. It makes it easier for the public to share and spot interesting information in their social networking communities. SMR gives brands the opportunity to communicate direct with the consumer, which will encourage further promotion of the brands amongst the consumers in their forums.
According to a new 2010 Cone’s report sixty-three percent of a new media users are more aware of the brand if they can interact with it on the social networking sites. The majority of them express their positive attitude and are willing to share information about the company if there is interaction between them and brand. In the end the interaction will lead to the most desirable outcome, which is increased sales. Fifty-nine percent of participants express their willingness to purchase a product after good online dialogue with the company that produces it.
